Lifestyle Portrait & Personal Brand
Before we start, think about all of the things that make up your personal brand and what you want others to take away from a glance at your photograph.
Remember to have fun! A relaxed, comfortable subject naturally exudes confidence.
Come up with a brief but detailed description of your brand and what it stands for so that I can find ways to bring this across in your photos. If there are specific colours that you would like to incorporate, please let me know.
My goal is to capture what it is you do and what sets you apart from your competition. These photos will provide an important glimpse into what it would be like to work with you.
What to wear
It is important that your look matches the photo you are trying to convey. What you wear on a daily basis is a great place to start. Your outfit will make a huge difference to your photos so choose something that suits your personality and your brand. There is no need to spend a fortune on clothes either. Make sure your clothes suit your body type and fit well. Simpler is better but feel free to add a pop of color to add some personality and flair. Keep your skin tone and hair in mind when choosing an outfit as contrasting colours make for some of the best photos. Want to see what you might look like in photos in a certain outfit? Take a few selfies to decide what works and what doesn’t.
Hair & make up
If you really want to make your photos stand out, you can have a professional assist you with your hair and makeup. Opt for a hairstyle that adds body and volume to your hair. If you need contacts, I have a handful of trusted artist to help you.
Before you start considering locations for your session, take the time to think about what your average day looks like. Remember that you want to give potential clients and audience a look at a day in your life so your photos need to tell that story. You may even find that you don’t need to look very hard or far for the perfect location either as your office or backyard might be all you need. Using props to bring your workspace to life is a simple way to create a great setting for your shoot. Consider some of the coffee shops, hotels, studios or co-working spaces in your area for ideas. Always opt for a location with as much natural light as possible as this makes for the best shots. However I do bring a flash in the case that we need it.
Props can be used to bring in your brand colours. Cushions or pillows on a couch or different colour files, notebooks or pens are just some examples of how you can incorporate pops of colour. If you are incorporating any electronics such as your phone or laptop, you could get a cover that matches your brand as a way to feature your brand colours.
Props can also be used to create a connection with a potential client. Showcasing certain books on your desk or coffee table featuring titles that resonate with your audience is one such prop idea.
Detail shots such as a close up of your hands typing on your laptop or of your coffee mug next to your laptop are also some popular prop ideas. Just make sure your nails are nicely manicured.
the day before the session
The day before your session I ask that you prepare your outfits, ensuring that they are clean and pressed. If you want to look great in your photos, make sure you are well hydrated on the day prior and be sure to go to bed early so you will look and feel well rested.
the day of the session
Now it is all about relaxing and enjoying the experience. I will guide you on how to present yourself in order you get the best possible photos. I will take a mix of lifestyle photos and head shots to give your audience a better view of what you do on a daily basis. I will also take some behind the scenes shots for a more personal view of what it is like to work with you.
after the session
After the shoot I will spend time sorting through all of the photos, presenting only the best. I will get rid of any small imperfections and ensure that the colour looks amazing. About 2-3 weeks later, I will send you the gallery of the final photos. This gallery will be password protected and you can download the photos within 7 days from the date it gets released.
If you have any further questions, please let me know. I can be contacted via email, or mobile.